search engine optimization

What is SEO?

SEO is optimizing your website to make it easier for search engines to find you. SEO is about many small tactics, implemented in increments over time to help your website rank better in search engine results. These tactics include:

Website content (engagement objects, images, maps, video, infographic, eBook’s, content, etc.)

SEO Research & Analysis-

  • Industry Research
  • Keyword Research and Analysis
  • Competitors Website Analysis

Types of SEO Technique

SEO techniques can be classified into two parts

  • ON Page SEO
  • OFF Page SEO


ON page SEO are all the factors taken into consideration within your website which attributes to your Search Engine Results Page (SERP).

  • Website Structure Optimization
  • Content Optimization
  • Image Optimization
  • HTML code optimization
  • Meta tag creation & optimization
  • HTML Sitemap creation
  • XML Sitemap
  • Webmaster tools
  • Analytics Setup & Monitoring
  • txt Optimization
  • RSS Feed Generation


OFF page SEO is all the factors taken into consideration outside of your website which attribute to your SERP.

  • Google Base Optimization (Google My Business)
  • Reputation building
  • Bookmarking
  • SEO Content writing
  • Quality link building
  • Article submission
  • Press Release Creation
  • Blog commenting
  • Forum posting

SEO Benefits for Business-

  • Targeted Traffic- SEO can increase the number of web users actively looking for your product or services.
  • Higher ROI- SEO (Search Engine Optimization) brings you a higher return on investment (ROI) than any comparable form of marketing.
  • Long Term Positioning Access to Data
  • Lead Generation
  • Better Conversion Rate
  • Cost Effectiveness
  • Brand Awareness
  • High Sales
  • Faster Loading Pages etc.
  • Increase Your Sales
  • Increase Your Website Traffic
  • Brand Awareness
  • Online Marketing Strategy